PARTNERING
Bettorlogic, a London-based team of betting analysts backed by
Betfair co-founder
Andrew Black and former
Sportingbet chief executive
Nigel Payne, has teamed up with
Sportradar, a Swiss sports-book services provider, to collaborate on a number of projects, the companies announced on Tuesday.
The partnership will integrate Bettorlogic's white-label form labs as well as its trader labs onto Sportradar's customer network, the companies said.
“This really is the perfect partnership,” said Mike Falconer, chief executive of Bettorlogic, in a company statement. “Our stimulation and trader products are a very natural extension to Sportradar's existing portfolio, and I think the combination of our analytical expertise, with Sportradar's technological excellence and customer network, makes for a very exciting prospect indeed.”
The initial integration will include Bettorlogic's “player lab” tool, which analyzes the impact of individual players, player combinations and team formations.
APPOINTING
Gaming Media Group has appointed Mary Griffin, a former general manager of online and affiliate marketing for Ladbrokes, as its head of customer acquisition.
The owner of The Poker Channel and CasinoJoy.com said Ms. Griffin’s appointment follows an increased investment in fixed price offline and online campaigns.
As head of customer acquisition, Ms. Griffin will manage the affiliate, search-engine optimization and media buying teams and will report directly to Crispin Nieboer, the company’s chief executive, Gaming Media Group said.
FRENCH CONNECTION
Ukash, which allows consumers to buy goods and services via prepaid vouchers, has extended its reach into France through Central Telecom Tonéo cards, the company said on Tuesday.
“We are seeing a growth in international demand for Ukash as more and more consumers are opting for a way to pay online using cash,” said Mark Chirnside, chief executive of Ukash, in a statement.
According to Ukash, Tonéo cards are sold at 15,000 locations across France -- a number the company expects will double soon.
“Our partnership with Ukash is an ambitious project for both companies,” said Fabien Gerbi, managing director of Central Telecom, in a prepared statement. “But who will benefit the most is the French consumer.”
DEAL MAKERS
Initial Rewards Ltd. , the loyalty reward program supplier, has signed a three-year agreement with Merge Gaming, an online poker software provider, for its loyalty platforms.
Founded in 2007, Initial Rewards, formerly Initial Poker, rebranded itself in December 2008 to focus on supplying rewards programs for all gaming verticals.
“We searched high and wide looking for a loyalty store provider, in the end the choice was simple,” said Ian Williams, Merge Gaming’s marketing director, in a company statement. “Initial are the best in the business and have been for a long time.”
DELISTING
As of April 1, Magna Entertainment Corporation will no longer be listed on the Toronto Stock Exchange because of continued failure to meet listing requirements, the company said in a statement on Tuesday.
The horse racetrack owner and operator said the delisting of its “Class A Subordinate Voting Shares” will be effective at the close of market on April 1.
EASTERN EUROPEAN REPORT
Global Betting and Gaming Consultants, a multinational gambling consultancy, has released "Eastern European Gambling Report," which examines, in depth, the political, economic and regulatory landscape for all forms of gambling in the region.
The 168-page page report features 17 chapters, each of which addresses a different jurisdiction. Some of those covered are Albania, Poland, Bulgaria, Hungary and Estonia.
More information about the report is available at GBGC's Web site. And to view an abridged version of the chapter on Croatia in IGamingNews, written by Tihana Jurican, click here.