ACQUIRING
On Friday,
Mangas Gaming announced that it has acquired a controlling stake in the online sportsbook
Bet-At-Home A.G.
“This transaction perfectly complements Mangas Gaming’s strategy of creating a strong European-wide network of online sports betting and gaming operations,” said Isabelle Parize, chief executive of Mangas Gaming, in a company statement.
According to a statement from Mangas Gaming, the company will launch a public offer to acquire the shares held by the minority shareholders for 11.20 euros per share. The company said the offer period will run from March 11 to April 7.
However, the company noted that the acquisition and tender offer is still subject to regulatory approval.
BOOK SMARTS
BetsForTraders.com has sold the 10,000th copy of “Financial Betting for Dummies,” the company announced this week.
Since the book’s launch in November 2008, BetsForTraders said it has witnessed a 48 percent bump in Web site traffic and a 26 percent spike in new accounts when compared to the previous six months.
BetsForTraders is also offering the book, which was written by a financial journalist under a pseudonym, free to download on its site along with a £25 voucher for new punters.
PARTNERING
Income Access will be launching NetPlay TV’s Bingos.com and Supercasino.com affiliate programs through a deal between the affiliate marketing solutions provider and the I-gaming operator.
Through this partnership, the Bingos.com and Supercasino.com brand will be launched via Income Access’ network, which will give NetPlay TV affiliates access to in-depth tracking reports, marketing tools, and support, Income Access said.
“Affiliates are a priority within our marketing plans,” said Dominic Mansour, the chief executive of Bingos.com, in a prepared statement. “The more we can provide them in terms of support and information, the better results we can expect.”