GAME ON Victor Chandler, an online bookmaker with customers in more than 70 countries, has signed a six-figure deal to sponsor talkSPORT’s Premier League coverage.
As the official sponsor for Match Day Live, a live football commentary show on Saturdays, the Victor Chandler brand will be featured throughout the broadcast.
Peter Laverick, head of marketing at Victor Chandler, told Brand Republic that this sponsorship was largest for the company in six years.
HOWDY, PARTNER Trimark, the online gaming software provider, announced yesterday a plan to white label the Income Access affiliate platform, a marketing software solution for the online gaming industry.
The platform, branded Trimark Affiliates, will give Trimark access to more than 17,000 affiliates and will be jointly promoted by both companies.
"We chose to partner with Income Access because the platform and the people behind it are highly regarded by the industry's top affiliates," said David Dent, chief executive of Trimark, in a prepared statement.
DEAL MAKERS Microgaming Software Systems Ltd., a software provider for more than 120 online casinos, has penned a deal with Unibet Group to supply the Sweden company with a downloadable casino platform.
The platform includes the Microgaming Progressive Jackpot Network along with branded titles like Laura Croft Tomb Raider and The Osbournes.
“Since joining the Microgaming Poker Network, we’ve enjoyed a strong working partnership, and so this decision has actually been straightforward,” said Petter Nylander, chief executive of Unibet, in a prepared statement, adding:
“Microgaming’s Casino software has an outstanding reputation in the industry for delivering cutting-edge, graphic-rich games and (for being) one of the most reliable platforms in the business -- critical when running any online operation.”
SPONSOR EXTENSION 888 Holdings has signed an extension of its sponsorship with Sevilla F.C., one of the oldest football clubs in Europe. It has been the Spanish side's main sponsor for more than two years.
In addition to branding on football jerseys, the 888.com logo will be seen on fixed and digital signage at the team’s stadium.
BIGGER AND BETTER Clarion Gaming has announced 95 percent of 2008 ICEi exhibitors are set to return to the London show between January 27-29, 2009.
In addition to those returning, many newcomers have been added to the exhibitor lineup, which is why the ’09 show will occupy more space than ever -- 2,600 square meters, to be exact.
“Anyone who missed this year’s show and will be returning in 2009 will walk into an event that is 75 per cent bigger,” said Anthony Medica, a sales executive with Clarion Gaming. “Many of the exhibitors have grown with the show, and there will be a host of new names. In terms of scale, it is a totally different proposition to what it was two years ago.”
Some of the big names on the roster include Microgaming, Boss Media and Playtech.
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