Ads -- Betfair is concentrating its marketing efforts exclusively on the Internet for the new soccer season. While the company targeted a lot of print publications last year, this year it has contracted Wheelhouse Creative to produce its online ads and All Response Media to place them. Betfair will feed live odds into their online ads and boasts that it has the only site that offers in-play odds on all Premiership matches.
Delayed -- Sky Bet and Global Interactive Gaming Ltd have adjusted the launch schedule for the SportXction system's three delivery modes. SportXction's Internet service will be released first, followed by a 1/4 screen interface offering on Sky's digital television service. The Sky Bet live service, which was previously scheduled to launch first, will be the last release and will feature commentary and other in-run wagering information.
Mad Punter -- u.tv.com reports that an angry punter from Cork has said that she will object to the renewal of Paddy Power's license. This is the legal process she is seeking after lawyers told her that a betting slip does not constitute a contract so she therefore cannot sue for money. The punter, Agnes Higgins, had accepted 33-1 odds that John Gardiner would be the first scorer in the All-Ireland hurling semi-final replay, but Paddy Power will not honor the docket because Gardiner scored a point, not a goal.
News Wager -- BerverlyHillsBookie.com is giving odds and taking wagers on which TV journalists will score the huge interviews. Bets are being taken on who will interview former POW Jessica Lynch, exiled Liberian President Charles Taylor, Kobe Bryant, and Bryant's accuser.
Poker Tourneys -- Ladbrokespoker.com will sponsor the Irish Winter Festival at the Merrion Casino Club in Dublin on October 23-26. Beginning August 26, Ladbrokespoker.com will host online tournaments that will give five of its online players the chance to participate with some of the best poker players in the world.
Move to Man -- According to New Media Zero, Fixed Odds Capital is considering the possibilities of moving its offices from Malta to the Isle of Man. Fixed odds is owned by the Hong Kong group iRegent and operates a financial betting service at www.betonmarkets.com. Fixed odds, which currently has licenses in Malta and the UK, is enticed by the new laws that will allow Isle of Man licensed operators to advertise in the UK while still maintaining low tax rates.
Quoteworthy -- "I have seen heart failure, amnesia, paralysis and many other severe medical conditions, and after many inpatient days and negative test results, the diagnosis is usually acute financial infarction," said Dr. Namin Chazin, who has been seeing psychiatric patients in Atlantic City for nearly 20 years. Dr. Chazin says he frequently sees a rarely diagnosed disease that he calls acute financial infarction, wherein patients suffer serious maladies that function to buy time to regroup. Dr. Chazin will present his findings to the 17th World Congress on Psychosomatic Medicine in Hawaii August 27.
New Stuff -- English Harbour has released the Platinum Edition of its online casino, featuring five new games, new playing features, and enhanced graphics. English Harbour will feature a Win Your Shoe Size In Platinum contest to coincide with the Platinum Edition launch.