Mobile Content -- TEAMtalk Media, the content division of ukbetting, has partnered with mobile entertainment provider Monstermob to re-launch the sports.co.uk brand, giving its monthly Internet audience of 8.5 million sports fans a wide range of mobile content for SMS, MMS, WAP and 3G that would be complemented by Monstermob's own sports and non-sports mobile content. Mostermob will assume responsibility for direct marketing, delivery and billing of mobile sports content across TEAMtalk's sports Web sites, including Football365, TEAMtalk.com, SportingLife, Planet Rugby, Rivals.net and Planet F1. Launch content will include Java games such as Football365 Fanatic, Football365 Fantasy Manager and Planet Rugby Drop Kick, fun animations including Cheeky Chav and Nobby the Ref and live SMS goal and score alerts for top games. There will also be a daily video "bikini sports bulletin" as well as a large selection of sports wallpapers and ringtones.
Bodog Productions -- Costa Rica-based online betting company Bodog.com is rumored to be launching its own television production company called Bodog Productions. The company's first production attempt is said to be its recent charity event held in Hawaii for the U.S. Military, for which rap star Snoop Dogg was on hand to perform. The company in June founded its own music label called Bodog Music.
Sportsbook.tv -- Sportsbook.com, Sportingbet's flagship brand for the U.S. market, has launched Sportsbook.tv, a Web site offering sports information and odds as well as free casino and poker games. The new site could reportedly serve as the target site of a series of 30-minute television programs Sportsbook.com is currently developing. The company's marketing director, Alex Czajkowski, told eGaming Review, "Rather than pushing [the .tv site] in our ads, we're actually running offline ads in core test markets to push up our viewership for the programs. It's all test-measure-scale for now though; we're putting a toe in and getting a feel for it."