DONE DEAL 888 Holdings, the Gibraltar operator, has signed a partnership agreement with Ash Gaming Ltd., a London-based interactive gambling provider, to expand its portfolio to audiences of online sports gaming.
Under the terms of the agreement, 888 will integrate Ash's racing, fixed odds, slots and table games into its gaming arena, gaming history and shared wallet.
The products will also be available to customers of 888sport and other 888 brands as well as to customers of 888's white label partners.
"Our analysis shows that sports fans that frequent 888's branded Web sites or those of our strategic partners like to combine their real-world sports gaming experience with a virtual sports gaming extension," said Gabi Campos, a senior vice president with 888. "The partnership with Ash Gaming provides a solid response to this demand and complements our current extensive gaming offering."
SUBCONSCIOUS STUDY A live demonstration of emotional engagement technology has been added to the program of the European I-Gaming Congress & Expo in Barcelona, Sept. 23-25.
Emotional engagement technology is the study of the subconscious mind. The EiG workshop will measure mind states, emotions and other subconscious responses in order to help attendees understand how respondents really think, act and behave.
The workshop will be lead by Catriona Campbell, chief executive of Foviance, a London-based customer service consultancy.
STRICT SENTENCE Yang Xu, the boss of a major online gambling operation in the Liaoning Province of China, has been sentenced to 15 years in prison and fined $5.8 million.
The People's Court of Shuncheng on July 2 convicted Mr. Yang of operating an illegal business and running a gambling house and handed down an additional $22 billion in fines to 41 other offenders -- mostly relatives of Mr. Yang, according to the China Daily.
With his wife, Mr. Yang is thought to have founded his business in 2005. It grew to take in a reported $847 million a year and employ over 100 people by the time police in Liaoning were alerted to its existence on June 16.
is the senior staff writer at IGamingNews. She lives in St. Louis, Mo.