New Stuff -- BettingCorp on May 1 introduced its new interactive television betting service, Play Monte Carlo, which is available to U.K. customers through Sky Active. The channel offers real-money and play-for-fun games, including Monte Carlo dice, slots, soccer-themed keno and arcade horseracing. The proprietary technology was developed by BettingCorp. The company's CEO, Michael Lobel, said there is a large market for interactive television betting. "There is a huge appetite amongst TV viewers for these types of products and we expect to see the service flourish," he said.
Making Deals -- Interactive marketing company Connextra today announced that Coral Eurobet has begun a three-month pilot of its advertising system, which enables Connextra's clients to edit and update their Web advertisements in real time. Ladbrokes, Victor Chandler and bet365 are already customers. "It's now much easier to publish event-based creative across our partner base," said Rosemarie Torres, a marketing executive with Coral Eurobet, said. "And we can quickly measure the impact of the new system by using it to test alternate communications strategies across key sites. The early results look very promising." John Coates, CEO of bet365, said Connextra's service gives it higher levels of click-throughs and new accounts while saving money on the costs of traditional advertising methods.