Makin' Deals -- Much to IGN's chagrin, Gaming Insight plc is changing the name of GoBarkingMad.com. The adorably named greyhound race wagering Web site and interactive TV channel is being re-branded as "Red Button
Racing" in connection with a deal the company made with NSAB of Scandinavia to deliver the service to more than 1.5 million Scandinavian homes. The name change is part of the company's plan to increase the product's consumer appeal. Gaming Insight is also refocusing away from online casinos. The company plans to cut its gambling involvement outside of racing. It has already halted the operation of Harrods-Casino.com, which was offline at the time of publication. Gaming Insight plans to sell its proprietary casino software, which it launched earlier this year. ... Boss Media has entered a deal with Bingo Entertainment Ltd. for the bingo company to lincense Boss's online casino platform. Both companies said they also see Bingo Entertainment eventually licensing Boss's recently released bingo software as well. Bingo Entertainment operates sites including Bingo Mega, Glamour Bingo, Main Street Bingo, Bingo Blowout and Bingo Splash.
Quote Worthy -- Michael Hoblock, chairman of the New York State Racing and Wagering Board, said recently that laws overseeing pari-mutuel organizations need to keep pace with technology to prevent another wagering scandal like what recently occurred with the Breeders' Cup Ultra Pick 6. "They've got to be accountable to someone," said Hoblock of the OTB organizations. "We need to strengthen the oversight of pari-mutuel activities of the OTBs. This has served as a wake-up call to the racing industry."