Betfair Adds Red -- British advertising agency 23 Red today announced that it has been contracted by online betting exchange Betfair to launch a major ad campaign promoting its online casino, Betfair-branded poker Web site and exchange games. 23 Red is already developing a drive to boost participation in the Betfair Asian Poker Tour, which begins Dec. 12, the company said in a prepared statement.
Taxi! -- Online poker room Full Tilt Poker.com (FTP) has partnered with in-cab TV system developer Cabvision to offer poker entertainment for passengers of London's ubiquitous taxi cabs. The companies have partnered to launch an interactive poker series that will be shown as part of the Cabvision network in London taxis. The new show will use content from the FTP's "Learn from the Pros" series to give passengers tips from the poker pros followed by an interactive quiz. The show will cover topics such as bluffing and reading other players, FTP said in a prepared statement.
New Addition -- Online gaming software provider Playtech on Wednesday announced an addition to its bingo portfolio, Bingoday, owned an operated by Imperial E-Club Ltd. Having joined Playtech's bingo platform, Bingoday becomes a member of Playtech's proprietary Bingoland.com network, the company said in a prepared statement.
New UK Study Assesses Industry -- A study published by the U.K. Department of Culture, Media and Sport demonstrates that online gambling has more than doubled in the last five years. The study was commissioned prior to the U.S. Net gambling crackdown and was referenced during the remote gaming summit held at Britain's Royal Ascot racecourse on Tuesday. According to the study, 2,300 online gaming sites exist worldwide, with gaming-friendly jurisdictions like Antigua (537) and Costa Rica (474) shouldering a sizable load. The U.K. has 70 online betting sites but no poker, blackjack, roulette or other gaming sites. The study reportedly recommended greater international cooperation, including agreed-upon regulations to curb problem and youth gambling; greater cooperation within the gambling industry; and new research initiatives to assess the extent of participation in online gambling.