(PRESS RELEASE) -- NeoGames, global leaders of scratch and instant win games, has announced that they will provide white label services, for the second time, to LMA Gaming Ltd to create crazyscratch.com.
This offering follows the formation of LMA Gaming's first brand, www.NettiArpa.com, in December 2009, specifically targeted for the Finnish market. Crazyscratch.com is launched especially for the U.K., Netherlands and Norway with an array of over 75 scratch and instant win games.
"To be creating a second brand with LMA Gaming, just shows the great demand and success there is for scratch and instant win games," said Shay Bar Joseph, managing director of NeoGames Network. "With LMA Gaming's widespread market understanding and our in-depth knowledge experience, we are optimistic that crazyscratch.com will become a popular soft-gaming brand and make its mark in other markets around the world," he continued.
"Partnering with NeoGames to create an International scratch card brand was a natural progression for us. Crazyscratch.com will enable us to draw on our strong experience in a number of European countries whilst also giving us the flexibility and scope to gradually expand into new markets," stated Anthea Michael, director of LMA Gaming. "Crazyscratch.com as a product quite literally crosses the boundaries of both age and gender. We are positive that crazyscratch.com will represent the next household brand in online scratch cards and we will be dedicated to making it a huge success."