NeoGames granted license for entry into regulated Danish market

12 June 2012
MALTA -- (PRESS RELEASE) -- NeoGames International Ltd., global leaders in interactive scratch cards and instant win games, was granted an operator’s license in Denmark by Spillemyndigheden (the Danish gambling authority).

NeoGames brings to the Danish market a refreshing approach with its unique expertise and focus on Soft Gaming players.

Powered by its vast portfolio of Instant Win games and coupled with targeted operational and marketing services, NeoGames has already signed deals with a number of skilled and experienced marketing and media companies to launch websites targeting the Instant Win and soft casino market in Denmark.

“We have high hopes and are thrilled to enter the newly regulated market in Denmark,” said NeoGames Managing Director Shay Bar-Joseph. “As we have learned in other regulated markets, such as Italy and Belgium, there is a true market need for an offering that does not necessarily focus on hardcore Casino, but rather combines a softer and more mass market approach. The fact that we already have a few customers that will launch their sites immediately is yet another demonstration of our strategy"

NeoGames is a leading software and service provider that pioneered the global interactive scratch cards and lottery games. Since launching in 2005, NeoGames has delivered the most comprehensive soft gaming solutions which include the largest success-proven games portfolio combined with a robust backend platform and operational services.

To meet the mass market demand for mobile gaming, NeoGames offers its most popular and entertaining scratch cards and instant win games on an advanced mobile platform, optimized for a wide variety of smartphones and tablets.