NeoGames reaches deal with Kamay Holdings

26 July 2010
(PRESS RELEASE) -- NeoGames, global leaders of scratch and instant win games, have today announced their partnership with Kamay Holdings Ltd., owners of the renowned online gaming affiliate program, to create a new soft-gaming offering called

The custom-built brand completes Kamay Holdings' well-established affiliate network of casino, poker and bingo platforms. Providing a wide portfolio of over 70 scratch and instant win games, NeoGames has created in 14 languages to supply a localized soft-gaming offering.

"Our partnership with Kamay Holdings proves the recognized potential of scratch and instant games as a beneficial revenue stream." states Shay Bar Joseph, Managing Director of NeoGames Network.

Itai Loewenstein, CEO of Kamay Holdings, said:

"We are excited to partner with NeoGames and believe that SuperScratch will be a great addition to our existing portfolio of online gaming products. With our extensive marketing experience and expertise, alongside our expanding affiliate network, we believe this will develop into a successful and profitable relationship".