NeoGames reaches partnership with Pinehurst Entertainment

(PRESS RELEASE) -- Today, NeoGames, global leaders of scratch and instant win games, have announced their partnership agreement with iGaming experts, Pinehurst Entertainment, launching their newest white label, Lyckoskrapet.com.

With NeoGames' soft-gaming industry expertise and Pinehurst entertainment's extensive marketing and affiliate experience, Lyckoskrapet.com will embrace an impressive portfolio of over 80 games, localized and specifically catered for the Scandinavian market.

"It was clear to us that by partnering with NeoGames we would acquire the perfect soft gaming offering to expand in the Scandinavian market." Quoted a spokesperson on behalf of the founders of Pinehurst Entertainment "NeoGames' expertise, uniqueness and leadership in the world of soft gaming, together with our marketing expertise and local knowledge makes this a winning partnership."

"With this soft gaming offering, Lyckoskrapet.com, we are excited to expand within the Scandinavian market, making the appeal for soft gaming stronger and at the same time, enhancing the credibility of this partnership". NeoGames International Ltd., Managing Director, Shay Bar Joseph explains "With Pinehurst Entertainment's widespread marketing experience, and NeoGames' global expertise in soft gaming, we are positive that Lyckoskrapet.com will become a successful brand and a profitable partnership."