(PRESS RELEASE) -- The new Narcos branded title, which was announced during a special unveiling at ICE, is based on the acclaimed action-packed series which premiered to both critical and consumer acclaim. Narcos continues to grow in popularity around the world, with season three premiering as the most in-demand digital original in the U.S. and one of the top five worldwide. Available for viewing on the world's most popular streaming service, Netflix, the show is currently available to view in over 130 countries.
Narcos joins a growing portfolio of branded games alongside the likes of Jumanji, Guns n' Roses, and Planet of the Apes, as NetEnt continues to secure the rights of world-renowned titles.
Henrik Fagerlund, Chief Product Officer of NetEnt, said, "We're continuing to push boundaries with our branded games, and Narcos is certainly one of our biggest deals to date. The series became an overnight sensation with a huge fan base all over the world, and it gives us yet another demographic who can have fun playing our games."
"NetEnt is a world leading provider of premier online gaming solutions, and we trust them to develop and create a gaming property that will thrill the millions of Narcos fans around the world and provide a new way for them to experience and engage with the brand," added Tim Stephen, Head of Legal and Business Affairs at Gaumont.
Attendees at ICE can visit NetEnt's stand (N3-242) from 6-8 February to learn more about the game.