NetPlay TV has hired Jonathan Rigby, a former FCB London managing director, as its brand director, the company announced on Monday.
Mr. Rigby, who has spent a number of years with London advertising agencies, will oversee the brand development and creative output across the NetPlay TV portfolio, which includes SuperCasino.com, Bingos.com and EuroTelemillions.com, NetPlay TV said.
“We're committed to developing our services into solid sustainable brands, or as we prefer to call them 'lovemarks,'” said Martin Higginson, the company’s chief executive, in a company statement. “The digital gaming industry like so many industries has not historically focused on the development of brands, brand loyalty and customer retention.”