On March 9, NetPlay TV’s EuroTeleMillions.com will launch in tandem with a TV distribution deal with Channel Five Broadcasting Ltd. and a new partnership with Trinity Mirror, which includes the Daily Mirror and Sunday Mirror, The Daily Record, Sunday Mail and The People.
The interactive gaming company, which announced the deals on Tuesday, said the new Web site will feature five fixed odds draws every week and called the new game an evolution of the ‘Play Monday’ charity draw that NetPlay TV acquired in 2008.
The partnership with Trinity will include promotions in the aforementioned titles. NetPlay TV said Trinity readers will receive five free plays after purchasing the first five tickets.
“We're pleased to be working exclusively with both Five and Trinity Mirror Group,” said Martin Higginson, chairman and chief executive of NetPlay TV, in a statement. “This is an exciting launch for the company and another key milestone in our evolution.”