Two million new mobile phones on the Three network will be distributed to customers with a pre-installed permanent link to the Ladyluck mobile casino as part of a deal between Hutchinson 3G UK and Probability Plc.
An initial two million customers will receive handsets with a branded link to Ladyluck when they upgrade or join the Three network. The link will appear as an icon in the games or applications section of the phone's interface. The first phones to include the link should reach customers this quarter or soon after.
“This is a tremendous deal for Probability," said the company's CEO Charles Cohen. "Two million handsets represents approximately half of Three’s UK current customer base. The pre-installed link to Ladyluck’s on these devices gives us an excellent and exclusive opportunity to convert large numbers of new customers from a feature built into their phones."