Sona Mobile Holdings, a software solutions provider, announced on Thursday it will provide the New York Racing Association with mWager, its new mobile wagering application.
The launch follows the recent approval by the New York State Racing and Wagering Board for mobile wagering.
The application will add to NYRA's current online wagering, which was developed and launched by Sona Mobile last year, by allowing rewards customers to wager via mobile phones and P.D.A.s on thoroughbred races. Sona Mobile will collect a percentage of the wager transaction each time the mobile platform is used.
“This new mobile wagering application will give our customers a new level of wagering convenience, privacy and convenience by giving them the ability to wager on a platform that offers real-time racing and wagering information anywhere, anytime on their own mobile device,” said Charles Hayward, NYRA president and chief executive, in a prepared statement.