In order to continue its growth, NYX Interactive has brought in Steve Cook to establish a sales team for the solutions provider.
According to a statement released by the company, growth in the European region led it to bring in a sales and marketing strategies team to focus on markets worldwide.
Prior to his new post, Mr. Cook spent two years at Parlay Entertainment Inc. as European managing director. He also served as European managing director for Tribeca Tables Europe Limited and general manager at Sega Europe.
“Steve joining us is part of our expansion plans to become the dominant player in the platform and services sector,” said Staffan Lindgren, chief executive of NYX Interactive, in a prepared statement.