PRESS RELEASE -- OMI Gaming's mobile game title
Princess Fortune has exceeded 50,000 unique monthly organic downloads.
Princess Fortune was released in late 2012 on both Google Play and App Store and immediately gained the attention and became popular among the players. Google Play and App Store roughly accounts for 50 percent each of the total downloads of the game.
Organic download means that no marketing efforts such as banners ads or similar type of marketing costs helped to drive the traffic. The traffic was instead purely generated by and from player activity alone, which is a tremendous achievement today where casino apps on those channels has become increasingly crowded.
"We are very pleased with these figures," said Tobias Lindgren, commericial director of OMI Gaming. "This is further evidence that the game titles developed by our game designers and programmers gives real value to the players in the free-to-play environment as well. Princess Fortune has also become the top performing mobile game on our real money partners including brands such as BingoHour."