Sacramento Track Finding Success in TV Bets
When officials at Cal Expo decided to wire their races to simulcast
centers all across North America, they had no idea what they were in for.
The Sacramento-based track is now in its 10-month season and is still
finding that nearly 90 percent of its bets come from bettors watching the
action at one of the many off-track facilities.
With the legalization of account wagering in California on Jan. 1, 2002,
the number of new fans could grow exponentially as bettors play the ponies
via computer.
To catch viewers' interest at betting centers, Cal Expo added such
gimmicks as a ticker with baseball, basketball and football scores across
the bottom of the screen. To upgrade its telecast, the track uses digital
cameras and sophisticated editing equipment.
People apparently like what they see. The average daily handle at the
track doubled from $514,162 per night in fall 1996 to more than $1.03
million a night in spring 2001.
Only 10 percent of that money is bet in Sacramento. The handle continues
to skyrocket, while on-track attendance has dwindled to an average of 445
fans per night last fall and 541 per night during last spring's warmer
months. Ten times that number watch from elsewhere in the state and
thousands more watch from outside California.
Internet Bets on Breeders Cup Still in the Air
Last year, the day before the Breeders' Cup races at Churchill Downs,
officials from the organization and TV Games Network traveled to Ohio to
strike a deal allowing Winticket.com, Beulah Park's account-wagering
subsidiary, to accept wagers on the eight races.
Eleven months later, with the Oct. 27 Breeders' Cup World Thoroughbred
Championships at Belmont Park soon approaching, no agreement is in place to
cover the same situation this year.
For the second straight year, Breeders' Cup has an exclusive contract
with TVG that covers online wagering and interactive voice-response
wagering. This year the agreement also covers the interactive wagering
company Youbet.com, because TVG and Youbet signed a strategic partnership
earlier this year.
Interactive voice recognition wagering (IVR) refers to telephone account
wagering systems that allow touch-tone wagering. A system that uses live
operators will be able to accept wagers. Many offer both live operators and
IVR.
Last year Breeders' Cup ended up selling licenses that allowed systems
with automatic telephone tellers to accept Cup wagers. Licenses were not
offered to companies that accept online wagers.
In 2000 TVG was only available in four states: Kentucky, Louisiana,
Maryland and Oregon. It handled $359,296 on the eight Breeders' Cup races.
This year, TVG is available in Alabama, Indiana, Kentucky, Louisiana,
Maryland, New York, New Hampshire, New Mexico, North Dakota, Ohio, Oklahoma,
Oregon and Wyoming.
Youbet is available in all states except Alaska, California, Georgia,
Hawaii, Mississippi, Missouri, Nevada, New Jersey, North Carolina, South
Carolina and Utah, as well as Puerto Rico and the Virgin Islands.
CHRB Names New Chairman
Alan Landsburg, a television producer best known for his "Biography,"
"That's Incredible!" and "In Search Of" series, is the new chairman of the
California Horse Racing Board. The Sacramento-based CHRB unanimously elected
Landsburg, a longtime horse owner and breeder, at its Sept. 21 meeting.
In addition, the board got a first look at 15 new regulations that set
the stage for account wagering. Account wagering, which allows fans to bet
on racing via phone or computer, becomes legal in California on Jan. 1,
2002. Those proposed regulations will get a public hearing before the board
when it meets at University of California at Davis on Nov. 30.
Industry Criticized for Racing in Wake of Attacks
The sporting landscape in America, and much of the world for that matter,
stood still in the wake of terrorist attacks on the United States.
Football, baseball, racing, golf and soccer events were all canceled
throughout the weekend of Sept. 13-15 to honor and remember those who were
lost in the attacks.
Many horseracing tracks, though, were back in action as early as
Thursday, Sept. 13, just two days after the attacks on Washington, D.C. and
New York.
Only Belmont Park and The Meadowlands, both within 25 miles of the
carnage at the World Trade Center, were shuttered through the week. Both
tracks took entries intending to reopen Saturday and then reversed
themselves Friday and announced they would stay closed through the weekend.
The mutuel machines were whirring at four American tracks Wednesday and
at 14 on Thursday while the search for the missing and presumed dead
continued.
Washington Track Owners Lobby for Account Wagering
Ron Crockett, saying he and his fellow Emerald Downs investors "are
completely committed to staying the course," is preparing to fight to
capture a greater share of gambling dollars in Washington.
Crockett, Emerald Downs' president and the person responsible for
building the six-year-old racetrack as a replacement for Longacres, said he
will seek a change in state law that would allow account wagering by
telephone. The practice, legal in several states including Oregon and
California, is illegal in Washington.
Crockett told the Associated Press that his group will discuss the
possibility of account wagering legislation with state politicians this
spring.
Horse racing has been hurt significantly by the proliferation of other
forms of gambling in the state since Longacres closed in 1992.
Crockett illustrated the point by comparing handles from comparable cards
at Longacres on Sept. 18, 1992, when $1,361,347 was wagered on live races,
to the $521,278 wagered on live and simulcast races last Friday at Emerald
Downs. In 1992 pulltabs, punchboards and the state lottery competed with
horse racing for gambling dollars. Since then casinos and card rooms have
become prominent.
Hong Kong Officials Blame Offshore Activity for Loss in Revenue
Hong Kong racing officials are blaming offshore and illegal betting
syndicates for dwindling turnover and low attendance at the season's opening
race meeting, the Hong Kong Jockey Club said.
Their first day's betting turnover was a disappointment with just HK
$840.9 million (US $107 million) generated, compared with HK $959.8 million
last year and HK $914.6 in 1999.
Attendance figures also showed a decline. On the first day of racing this
year, just 43,474 people attended, compared with 58,978 last year and 53,064
in 1999, the Jockey Club said.
Jockey Club chief executive Lawrence Wong blamed offshore and illegal
betting syndicates for the dwindling turnover and attendance, accusing them
of "robbing the treasury."
He told reporters at the end of the racing in Shatin late Sunday that
"this is a great loss not only to the Jockey Club but to the people of Hong
Kong."
Wong said aggressive promotion by betting syndicates cost the government
an estimated HK $17 million in revenue on the first day of the new season.
The club's charities and community projects lost about HK $2 million, he
said.
TVG System Goes Down Briefly
Television Games Network was unable to accept wagers for 1.5 hours early
Wednesday morning because of a system malfunction.
John Hindman, TVG vice president of communications, said the service went
down around noon and was fixed as quickly as possible.
"It was a system malfunction that we needed to repair," Hindman said. "We
had inquiries, but we were quick to run a scroll (across patrons' television
screens) that said something like 'wagering has temporarily been disrupted,
we appreciate your patience.' "
Hindman said there was not a significant loss in betting revenue caused
by the malfunction.
Thoroughbred Sweepstakes Hits the Internet
The $1,000,000 World Thoroughbred Championships Challenge officially
launched on Sept. 10 by the National Thoroughbred Racing Association.
The promotion, an Internet- and e-mail-based sweepstakes to promote the
Oct. 27 Breeders' Cup World Thoroughbred Championships at Belmont Park,
offers participants the opportunity to win $1 million by correctly selecting
the winners of all eight Breeders' Cup races. More than 100 additional
prizes will be awarded to fans based on the number of winners they select.
The promotion will be advertised through Internet media including
espn.com and sportsline.com.