Ongame Network Ltd., the poker network of Bwin Interactive Entertainment, has announced a partner agreement with Bruce Betting Ltd., which will move the online game provider into the Irish market.
The licensing agreement with the independent Irish bookmaker was part of Ongame Network’s long-term goals for expansion by partnering with well-established brands. Employing each company’s assets, they have launched BrucePoker.com.
“We know what to look for in a new licensee in order to maintain financial growth and stable player equity within our network and Bruce Betting is a company that matches these criteria very well,” said Kevin O’Neal, a press officer with Bwin. “We are delighted to bring them aboard and are looking forward to delivering an unrivaled online poker experience to their customers.”