(PRESS RELEASE) -- OpticOdds has partnered with Betinvest to expand the distribution of the esports provider’s high-frequency competitions to operators worldwide.
Through the OpticOdds API, operators can access Betinvest’s portfolio of always-on events, complete with real-time odds and live streaming, delivered via a single, low-latency integration.
The partnership provides sportsbooks with a consistent stream of short-format content designed to increase betting frequency, extend session duration and support revenue generation beyond traditional sports schedules.
Betinvest’s esports offering is led by CyberLive!Arena, a cross-border league delivering structured competitions from certified venues. Built around short-format matches and continuous play, the product is designed to drive frequent engagement and repeat betting activity.
The integration combines Betinvest’s proprietary competitions, in-house production and trading capabilities with OpticOdds’ established distribution infrastructure, enabling operators to deploy content quickly and scale efficiently across markets.
Ryan Weinstock, COO at OpticOdds, said: “Operators are increasingly looking for reliable content that can be deployed quickly and perform consistently. Integrating Betinvest’s high-frequency competitions into our API gives our partners access to always-on betting opportunities with fully integrated streaming.”
Dmytro Matiukha, CEO at Betinvest, added: “Our high-frequency sports and esports competitions are designed to deliver continuous engagement and monetization for operators. Through OpticOdds, we can extend the reach of this content to a wider global audience, making it easier for operators to integrate and scale always-on betting experiences.”