(PRESS RELEASE) -- Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, announced that more than 60 startup casino and sports betting operators worldwide have chosen Optimove Ignite+ since the program launched in early 2025.
Optimove Ignite+ was designed around two principles. The first is time to value: Optimove Ignite+ operators receive OptiStart predictive analytics, professional services and a dedicated CRM expert from day one, capabilities an operator at that stage would otherwise wait months to access. The second is commercial. The program builds in a ramp that tracks the cash flow of an early-stage business.
Many of the fastest growing operators that Ignite+ serves, are modern businesses to whom crypto is second nature. As a result, Optimove also accepts cryptocurrency payments, giving Optimove Ignite+ operators and all Optimove clients, added flexibility in how they manage costs.
According to Motti Colman, Senior Vice President of Revenue, Gaming at Optimove, “The first piece was time to value. We give operators OptiStart and professional services out of the gate, which are the more sophisticated and more valuable pieces that an operator at that stage could not otherwise afford, so they get the benefit early and close the gap. The second thing we built was a ramp, because cash flow is the problem for an early-stage business and we wanted to build alongside that.”
What Optimove Ignite+ includes- Preferential first-year commercial terms, including reduced platform and implementation costs, structured to ramp as the operator grows
- OptiStart predictive analytics and professional services from day one, rather than as later-stage additions
- Pre-built player journeys and campaigns, including welcome, reactivation and balance-reminder programs
- A dedicated CRM expert across strategy, analytics and campaign activation
- Industry insights and benchmarking drawn from Optimove's work with more than 1,200 casino and sports betting brands
- CRM education and learning resources for building the operator's internal capability
Operators on the Optimove Ignite+ program run the same platform used by the largest brands in the industry. Half of EGR’s “Ones to Watch” startup operators are Optimove clients, and the platform’s customer data foundation is designed to serve an operator’s first hundred players and its hundred-thousandth without a migration.
Speed to first campaign has been a consistent theme among participants. One startup operator had a 50,000-player dataset live on Optimove within two days, built its first seven email campaigns in a seven-day sprint including IP warm-up, and completed technical setup in 20 days. Optimove has detailed the full onboarding sequence in “How Fast Can an iGaming Startup Go Live with Optimove?”
Herd Gaming, an Optimove Ignite+ operator, launched in July 2025 with a two-person marketing team, no dedicated data specialist and no internal engineering resource. Real-time triggered campaigns were running at launch. The team now runs an average of 250 campaigns a month.
“We’re running the same kind of CRM program as operators with ten times our headcount. Real-time data, automated flows, reporting, we act on the same day,” said Sofia Lehtonen, CRM Manager at Herd Gaming. “The difference is that there’s two of us, and Optimove covers the rest.”