Ålands Penningautomatforening, or PAF, a Finland-based online casino provider, has signed an agreement with Atletico de Madrid, a Spanish football club, to become the club’s official gaming sponsor.
Through the 2011 season, PAF’s logo will appear on players’ shorts and on the training field among other places.
Additionally, PAF will launch an online gaming site for Atletico de Madrid fans during the first quarter of 2009. On the Web site, fans will have the ability to check odds, access other exclusive player information and participate in prize giveaways, which will include tickets and V.I.P. packages.
“This is a historic venture for us,” said Anders Wiklund, head of business-to-business operations at PAF, in a prepared statement. “Being able to team up with one of the best football clubs in Europe, which shares the same values as us, is a true honor for PAF.”