Pariplay's Ignite partner Slotmill goes live in UK

28 June 2023
(PRESS RELEASE) -- NeoGames S.A subsidiary Pariplay has taken its Ignite partner Slotmill live in the U.K. for the very first time, with expansion into the U.S. also on the horizon.
The move sees Slotmill, a Stockholm-based games studio, gain a presence in the U.K. market – one of the largest for iGaming. The provider also plans to soon go live in New Jersey, after obtaining approval to operate in the state through Pariplay’s Ignite program.
Ignite is a turnkey development framework for game developers, allowing for the global deployment of content through Pariplay’s comprehensive set of iGaming licences. This enables rapid speed to market, alongside a suite of engagement solutions.
“We’re proud to be able to take Slotmill live in the U.K., after a successful and swift partnership via Ignite,” said Enrico Bradamante, Chief Commercial Officer at Pariplay. “Slotmill’s games are innovative, exciting, and packed full of the latest technology that pushes game-making forward. We’re honored to be able to bring its content to our partners and can’t wait to see the results.”
Players in the U.K. will now have the opportunity to experience Slotmill's top-tier casino games, which offer high-quality graphics and optimized file sizes for quick loading, even in areas with unreliable internet connections.
Slotmill becomes the latest studio to go live through Pariplay’s Ignite program, with the aggregator boasting several boutique studios and seeking to expand the initiative further in regulated markets across the world.
“We’re super excited that players in the U.K. are now able to enjoy our games,” said Andreas Ternström, Chief Commercial Officer at Slotmill. “To launch through a new partnership is extra satisfying, and we thank Pariplay for their speed and their efficiency, with which they’ve introduced us to our very first market.”