Parlay now an Income Access white label partner

11 September 2009

MONTREAL, Quebec -- (PRESS RELEASE) -- Bingo software and managed solutions provider, Parlay Entertainment Inc., has signed as a white label partner of Income Access. Income Access will be providing Parlay with a white label affiliate software solution for Parlay to launch their own affiliate network of bingo brands which will use Parlay's software and its recently launched managed solution in Alderney. Parlay is also one of Income Access' sponsors at the Budapest Affiliate Conference (BAC).

Parlay Games Limited recently launched a turnkey solution which will feature its multilingual, multicurrency Parlay5 software system, allowing gaming operators to effortlessly connect to the solution through a network partner or affiliate relationship. In addition to a total solution, Parlay Games Services will also feature best in class gaming content from numerous other software partners, adding additional games to the Parlay solution.

"We believe that a network of Parlay brands will provide added-value to existing and potential Parlay clients," says Scott White, CEO of Parlay Entertainment Inc. "We also look forward to the expertise that Income Access can provide for affiliate management best practices in the iGaming industry in general and the Bingo vertical specifically."

Nicky Senyard, Income Access' CEO says "We look forward to partnering closely with Parlay while they develop and grow their affiliate network. Launching an affiliate network will enhance their product in the industry."

Income Access provides affiliate management white label software to a variety of iGaming operators who are looking for a stand-alone affiliate program, as well as iGaming software providers looking to launch an affiliate network. Income Access was recognized as the "Best Affiliate Program" at the 2nd Annual Online Bingo Industry Awards at the Bullet Bingo Conference in June 2009.

The integration of the Income Access white label has begun, and affiliates are invited to meet with the Income Access team at BAC to discuss future opportunities of becoming a Parlay affiliate. Any affiliate who is interested can set up a meeting by emailing bizdev@incomeaccess.com.