Parlay Entertainment Inc., a bingo software provider, is collaborating with Norsk Bingo A.S. to bring its software into to bingo halls throughout Norway.
In the fall of 2008, Norsk deployed the first 20 of what will soon be 2,000 touch-screen tabletop kiosks in 30 bingo halls, the company said. According to Parlay, game play and access is controlled by radio frequency cards, which let players activate their accounts and manage financial transactions.
“Norwegians have a great love for bingo, and this gives them the opportunity to enjoy a new dimension of the game,” Lars Bakken Elvsveen of Norsk Bingo said in a prepared statement.
Perry Malone, chief technical officer and co-founder of Parlay Entertainment, called the partnership “a new direction” for land-based and online bingo industries.
“(The collaboration) is further evidence of the wide-ranging convergence that is sweeping through this sector,” he added. “An innovative offering like this can help reinvigorate the land-based industry, whilst at the same time bring online bingo to a wider audience.”