Playtech, Betfair in Software Licensing Deal

2 June 2009
Betfair, the multinational betting exchange, said Tuesday that it will license downloadable casino and bingo software from Playtech Ltd.

The deal does not conflict with a recent agreement between Betfair and CryptoLogic Ltd., which saw the former take 10 branded and non-branded games from the latter.

Playtech's downloadable casino content is expected to go live on Betfair's Web site "later this year," according to a press release issued by the two companies.

Financial details, as well as a time frame for the bingo launch, were not disclosed.

Separately, Playtech said Tuesday that one of its sub-licensees, ChiliPoker of France, has become a direct licensee.

The company called ChiliPoker a "key strategic licensee given its knowledge and presence in the French gaming market."

Playtech said ChiliPoker -- a former licensee of the Tain Network, which Playtech acquired in 2006 -- had become a direct licensee because of its "significant growth in the last few years."

France is expected to introduce its new online regulatory regime in January 2010, but the country's draft proposal was scrutinized last month by Karin Riis-Jørgensen, a Liberale Parti member of European Parliament from Denmark.

The draft proposal remains before the European Commission. The commission's position on the proposal is expected to be finalized by or before June 8.

The IGN staff continually troll the wires, foreign papers, corporate news alert services and other dark, dusty corners of the Web to bring you the very latest industry news.