NICOSIA, Cyprus –- (PRESS RELEASE) -- Playtech (LSE: PTEC),
the AIM listed international designer, developer and licensor of software
for the gambling industry, today announces the successful launch of an
online bingo operation, Bingo Broadway, further enhancing the company's
already successful bingo portfolio.
Today's announcement brings the total number of new casino, poker and
Bingo site openings operating under Playtech software since the start of
the Year to 16.
Additionally, it clearly illustrates Playtech's geographical
diversification strategy - which is also evident in the recent launches of
new licensees Hard Rock Casino, Odaiba Casino in Asia, XXL Club Casino in
Eastern Europe and Vegas21Club in North America. Furthermore, Playtech is
expecting the launch of further play sites in the coming months.
The company is pleased to report strong trading in April and May 2006
continuing its extremely successful start to the year and expects to
maintain this momentum.
Under the contract with Bingo Broadway, Playtech provided the entire
software suite that enabled Bingo Broadway's operators, Paranos NV., to
launch its new offering. By joining Playtech's bingo platform, Paranos NV
will benefit from being included on Playtech's proprietary Bingoland.com
network, which supports fully customized games, complete with multiple
rooms, a choice of game types, scratch cards and embedded progressive
prizes. Bingo Broadway will be able to take immediate advantage of
Bingoland's substantial resources in terms of players, prize money and
centrally prepared marketing collateral.
Avigur Zmora, Playtech CEO, commented: "The launch of Bingo Broadway
further enhances Playtech's credentials and already in-depth knowledge of
the bingo industry. It also continues to add value to our Bingo network,
Bingoland.com, for the benefit of our licensees. This launch also adds to
the considerable number of new sites already launched this year using
Playtech software. Along with current strong trading, we look forward to
further progress over the coming months."
Candice Adams, Manager of Operations at Bingo Broadway commented:
"Throughout the development of our launch, Playtech has provided us with
exemplary service allowing us to understand the system and its
capabilities. The team has shown us the highest levels of professionalism
and dedication which has provided us with the necessary atmosphere required
for us to launch the new site."