Playtech has launched a play-for-real money poker network to for the Italian poker market after sampling it in a play-for-fun mode.
Following license agreements, announced earlier in the second half of this year, with leading Italian operators Snai s.r.l., Gala Coral's Eurobet Italia S.p.A. , Sisal S.p.A. and Cogetech S.p.A., all operators are now offering real-money products on Playtech's Italian poker network, the company announced last Friday.
“The recent launch . . . set our foothold in the Italian market, which will lead to a prominent position in that market, the launch of the play for real network in Italy testifies to our extensive experience in penetrating new regulated markets with our best of breed software platform,” Mor Weizer, Playtech's chief executive, said in a prepared statement.