Playtech Targets Europe with Live Gaming

19 January 2009

After testing the waters successfully in Asia, Playtech Ltd. is launching its “live” offering in Europe, the software provider said on Monday.

Located in Riga, Latvia, the European facilities have been designed and built on the same platform as Playtech Live Asia, the company said.

Made to replicate the look and feel of land-based casinos, the new live casino features experienced dealers with whom players can interact. Players can also view dealers spinning roulette tables and dealing cards for an added sense of security.

“Playtech’s upcoming European facing live casino games reflect our commitment to continually broaden our product range and upgrade its quality,” said Mor Weizer, chief executive of Playtech, in a prepared statement. “Expanding our live gaming offering is the natural next step for Playtech as we extend our reach and enhance the profitability of our licensees throughout Europe.”