Playtech's Adventures Beyond Wonderland makes its USA debut

20 July 2023
(PRESS RELEASE) -- Playtech, the world's leading gambling technology company, announced that it will launch Adventures Beyond Wonderland in the USA for the first time.
An innovative physical studio in New Jersey will be the new home for the live casino game show, which will be broadcasted 24/7. The game has been a player favorite since its original launch two and half years ago and is still one of the top-performing games of the year thus far.
Adventures Beyond Wonderland is an innovative, first-to-market entertainment-led concept successfully running in other markets, and Playtech Live is taking its distinctive theme and graphics and expanding into the USA.
Successfully released first in the United Kingdom and around the world, the Live game show is now set to enter the North American market. The game is brought to life by dealers dressed as iconic characters, who take charge of the main game and unique bonus games; 'Wonderspins' and 'Walterspins' in a unique theme park experience for players in a revolving studio and augmented reality with real-time elements allowing interaction with both the game and the hosts.
The augmented reality technology enhances the experience of this unique live casino game that offers players an immersive gaming experience set in a whimsical world filled with colorful characters and stunning visuals, which is designed to transport players to a magical realm that offers a range of exciting features, including bonus rounds, to keep players engaged and entertained. Additionally, players can enjoy playing Magic Dice, a separate mini game that takes place in a charming tea party setting.
The popularity of the game shows the industry's successful push to diversify content to tailor to changing consumer demands, as players increasingly favor Live gaming experiences with streaming in real-time adding a layer of authenticity.
As Playtech expands across the USA and globally, the company looks to release an increasingly diversified set of products and services, strengthening its presence across the strategically important region and ensuring players benefit from a unique Live gaming experience.
"We are proud to deliver the first true game show experience in the American market,” said Edo Haitin, CEO at Playtech Live. “Live Casino is not just part of the gambling industry, but also part of the entertainment industry – and it's here to stay. In the current gaming landscape, players rightfully expect and deserve cutting-edge, experiential content that provides enjoyable moments of entertainment.
“Adventures Beyond Wonderland not only meets but surpasses these expectations, delivering an innovative and captivating experience that lives up to all the excitement surrounding it. At Playtech Live, we will continue our role as the provider and partner of choice with the top-notch quality portfolio to support partners when entering new markets. We do not expect the pace of this trend to slow down, we believe it will only accelerate - and we look forward to expanding even further across the US and globally".
Adventures Beyond Wonderland is a testament to Playtech's commitment to innovation in entertainment and creativity. By combining advanced technology with engaging graphics and a unique theme, Playtech has created a timeless game that continues to stand out in the Live Dealer market globally.