Among the endless list of demographics targeted by interactive gambling businesses, the female market has surprisingly remained relatively untapped. Prize Central Networks, a play-for-free website offering casino-style games, has released a new game that could serve as a viable prototype.
The company announced last week the launching of an Internet slots game designed to appeal to its female customers. It's marketing the new game, Astrology Slots, as the only place on the Internet where you can get a daily horoscope and play games for prizes. And its complementing the daily horoscopes through a deal with Astrology.net.
The creation of the new game was an effort to accommodate the increasing percentage of females visiting the site. In July, for instance, 55 percent of the site's visitors were female. Their stats also indicate that slots are the most popular games among female visitors.
And they're not stopping with astrology. The website's next new game will center on fashion.
Prize Central is located at www.prizecentral.com.