(PRESS RELEASE) -- Mecca Bingo
has agreed terms to renew its bingo and games contract with Playtech, further extending its longstanding relationship with the world's leading Omni-channel gaming software, systems and services supplier.
The multi-year agreement strengthens a more than a decade-long partnership between the Rank Group owned brand and Playtech, the leading supplier of bingo software, content and services in the U.K. and the power behind the U.K.'s largest bingo network.
Playtech Bingo will retain its position as the exclusive provider of bingo and games for the leading U.K. brand, while the extension also covers the provision of dedicated content development, giving Mecca a significant point of market differentiation.
The agreement also includes Playtech's Open Platform, enabling Mecca to offer its players a vast array of leading Playtech and third party games content to its rapidly growing player base.
Daniel Phillips, VP U.K. Operations, Playtech, said, "The network is performing well with stakes and active players at their highest ever levels and our licensees have made a great start to 2017.
"Mecca is one of those, so we are therefore very pleased to continue our long-standing relationship with the Rank Group and our collaborative approach will help drive their bingo business into the next decade and beyond."
Colin Cole-Johnson, Group Director, Rank Group, said, "It is a suite of products our customers know and love, and this has been an important partnership for Mecca since 2006, so naturally we are pleased that an agreement has been reached to develop this further."