Relax Gaming furthers Greek expansion with Betsson deal

20 April 2023
(PRESS RELEASE) -- Relax Gaming, the iGaming aggregator and supplier of unique content has signed a deal with Betsson that will see the supplier’s in-house and third-party content reach a broader network of players.
This partnership greatly enhances Relax’s ever-growing presence in key regulated markets across Europe and comes just days after the company received approval to continue operating in Sweden.
Betsson has been operating in Greece for nearly two years, with the company’s array of engaging content proving popular with Greek players.
“We are thrilled to have signed a deal with Betsson, a company that has earned its reputation for being one of the leading operators across the globe,” said Nadiya Attard, Chief Commercial Officer at Relax Gaming. “Partnering with them in Greece where they already possess a strong understanding of the audience will be a huge benefit to us as we work to cement our foothold in the market.”
As a result of the deal, Greek players will now have the opportunity to enjoy Relax Gaming’s extensive portfolio of slots including Money Train and Iron Bank.
In addition to the aforementioned proprietary content, Betsson customers will also have access to a wide selection of titles released by Relax Gaming’s Silver Bullet and Powered By Relax partners.
Marking the latest new market entry for the leading provider, Relax Gaming was awarded an iGaming Supplier License by the Hellenic Gaming Commission at the start of 2023 after the regulator moved to a new online gambling licensing system in 2021.
“Relax Gaming has been a part of the Betsson family for some time now, so we are thrilled to welcome them into the portfolio of innovative gaming content partners of Betsson.gr too,” said Anastasios Apostolou, Gaming Manager at Betsson Gr. “With an extensive and diverse casino offering, Relax is a great fit for the Greek audience and our expanding games customer base.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named the Best Mobile Gaming Software Provider at the EGR B2B Awards, Casino / Slot Developer of the Year at the SBC Awards, and was awarded GGA’s Product Launch of the Year for Dream Drop Jackpots in February.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programs.