MONTREAL, Quebec -- (PRESS RELEASE) -- SEGA Games Limited, a wholly owned subsidiary of the renowned creators of some of the most popular games for the last three decades, SEGA Corporation, has launched into iGaming. Having adopted the Income Access affiliate marketing software to manage their affiliate website, www.SEGAPartners.com, SEGA Games is now inviting affiliates to join its new affiliate program, where it is introducing its SEGA Games brand, including SEGAPoker and SEGACasino.
"This is the first major video game and software developer of this magnitude to join the Income Access platform, and we're very excited that SEGA has launched into iGaming," said Income Access CEO Nicky Senyard. "This presents an incredible opportunity for our affiliates who will now have the chance to promote the trusted and reputable SEGA brand."
This deal means that, at SEGAPartners.com, SEGA Games affiliates will gain access to in-depth tracking reports and an array of marketing tools to help them optimize their online marketing activities. Income Access software focuses on simplifying the relationship between operators and affiliates with segmented databases, streamlined communications and specialized reports. The software includes the support of a variety of creative types and accounting functions that allow operators to manage affiliate payments through one interface, so affiliate marketing is made easy. SEGAPartners will also assign a dedicated Affiliate Accounts Specialist to help affiliates grow their business.
"We're confident that our advanced analytics, reporting metrics and marketing tools will power SEGA's iGaming affiliate program to new heights," said Senyard. "In turn, SEGA will be able to increase the ROI of their program, and make it that much more attractive to affiliates."
A SEGA Games spokesperson said, "We will now be able to incorporate all of the group's affiliate programs into one account interface, enabling affiliates to easily manage and promote the SEGA Games brands, SEGAPoker and SEGACasino. In addition, through Income Access we are now offering a comprehensive suite of reports including a monthly statement, brand report, tracker report and a deal report to keep affiliates up to date on the latest promotions."