For an affiliate marketer the right approach to SEO is needed.
The South American online market has suddenly become super competitive. For an affiliate marketer to stand out, the right approach to SEO is needed. Let's investigate the easy ways you can navigate to the top with affiliates in Latin America.
Embrace social mediaSocial media is thriving in Latin America. If you are doing affiliate marketing, say for an online casino or fashion store, most of your LATAM audiences are social media savvy. They spend 80% of their time on Facebook, Pinterest, and other social media sites.
Create an SEO plan that includes social media marketing. Cross-posting and sharing links to your blogs on social media, for instance, can significantly improve inbound traffic to your site. Whenever you post an exciting blog post on your website, post the link on your social media pages.
Combine the above strategy with regular sharing, liking, and commenting on social media. Create a community around you with an evergreen social media presence. If done right, you will have a steady stream of visitors on your landing pages from Instagram, Facebook, etc.
Invest in link building One of Google's ranking signals and the other popular search engines in Latin America is authority/authenticity. Your site is rated as authoritative if it has many inbound and outbound links. Therefore, a sure-fire way to jump to the top of search results with your affiliate site is link building.
You can start with social media, as explained above. But for top rankings, you will have to do more than that. You will have to obtain links from trusted news sites, industry-leading brands, and nonprofits. Link building is often part of the package when you seek agency SEO services in Latin America. Alternatively, you can reach out to fellow bloggers and brands for a mutual linking relationship; you link to their sites if they link back.
Make your images findable by search enginesOnline businesses rely on images and videos as proof of product or service quality. As an SEO best practice, it often advisable to populate your blogs and websites with beautiful images and videos. This type of content makes your site visually attractive and serves to retain time-bound customers that have a short attention span.
However, please note that, all your images can go to waste if they are not optimized with ALT text. The later helps search engines understand what the image is about so they can display it in the right format in the right place on your site.
If you are accompanying nice images to your blog content about a fashion product online. Be sure to tag it right with ALT text. Otherwise, the image might not even show up when a user loads your site.
The proper use of videos and images can dramatically promote the SEO value of your site. Just like users, search engine crawlers are drawn to content diversity. Breaking up large chunks of text with tagged images and videos should therefore be top in your LATAM affiliate marketing SEO playbook.
Target the Google Answer BoxThe Google Answer Box is also referred to as featured snippets. It serves users with concise, precise, and direct answers to their questions. Because this section comes at the top of the search engine results on the giant search engine, it is worth pursuing.
If you want to get featured on the Google Answer Box, your blogs shall have to be highly informational. Target to answer precise user questions before you even attempt to sell an affiliate product. Make your content easily digestible through:
- Listicles-number your paragraphs
- Tables and charts - to comprehensively break down and explain information
- Use trendy keywords through an augmented keyword research process.
- Purpose-driven paragraphs that answer common user questions on the content you are writing about
- Use headers to promote effortless navigation.
While featured snippets provide the answers that users search for there and then, they play a crucial role in increased traffic. Often, a user seeking additional information will click the link to learn more.
Target an increased click-through rate and lower bounce rate 
Improve the click through rate for an online casino in Latin America.
These are just big words for the number of people that click on your site and the length of time they stay there once they load it. CTR and bounce rate are critical indicators of the quality of a website. If an affiliate website has a high click-through rate and a low bounce rate, it comes across as a reliable site that has what users look for. The result, search engines will raise your ranking.
So how do you improve the click-through rate for an online casino in Latin America?
- For every blog post and web page, create a relevant and unique meta-description optimized with keywords
- Use engaging titles that include the right keywords for your casinos
- Appeal to emotions with the correct power words
- Focus on long-tail keywords because they help more with specificity
These techniques will help you get more visitors to your site, but how do you ensure that they stay?
A high bounce rate, the rate at which someone clicks back after they load your website, is problematic. It indicates that your site doesn't have what they are looking for. If this happens many times, search engines will revise your ranking downwards. So how do you keep that from happening?
- Provide exciting and meaningful content
- Mix up content styles; too much text is boring
- Enhance the navigation and visibility of your landing pages through the right design and font
Enhance the quality of your content You must have spotted the word content close to a dozen times since the beginning of this post. That's right when it comes to SEO, content is critical, it is king, it is everything. You need content to attract visitors to your site. You need content to notify the search engine robotics that your site exists. You need content to sell.
That means then that to stand out from other affiliates in Latin America you must provide content that is useful, meaningful, and relevant to your audiences in the region. Therefore, getting to the top requires you to understand your audiences, their needs, their passions, desires, pain points, where they live, how much they earn, and so on. Diving into this research helps you create topics and choose products that these people care about.
And to make your content more impactful, you will have to optimize it with the right keywords. You can use free keyword research tools to help you find the ranking words in your niche. Work with short tail (short keywords) and long-tail (long keywords) keywords and phrases for the best results.
There is a lot that goes into elevating the SEO performance of affiliates in Latin America. Use the above techniques and keep learning and optimizing for the best results.
Isak Harouni is the CEO at SEO Traffic Online (www.seotrafficonline.com) and has worked in digital marketing since 1996. Over the last 15 years he has dedicated most of his time implementing SEO and online marketing activities for big brands in the competitive markets of online casinos and finance.