Shape Games establishes presence in South Africa with SunBet

3 November 2023
(PRESS RELEASE) -- Shape Games, an award-winning igaming frontend provider, is proud to announce a new partnership with SunBet, a leading operator under the Sun International Group. This collaboration marks a transformative moment in South African online gaming.
SunBet, a division of renowned Sun International, is regulated for online betting in South Africa, with a strong focus on delivering a more personalized gaming experience. SunBet has chosen to partner with Shape Games to implement its native app frontend, enhancing the experience for their customers.
Shape Games, alongside Kambi, offering sportsbook services for online and retail, and Bede for PAM solutions, will collectively create a tailored user experience for the South African regulated market. SunBet will leverage Shape Games' award-winning platform, which includes sportsbook and casino frontends, to deliver this enriched gaming experience.
The partnership with SunBet is a direct outcome of the remarkable synergy between Kambi and Shape Games. Shape Games, acquired by Kambi a year ago, has successfully onboarded clients from Kambi, including SunBet. The Operator's long-standing relationship with Kambi since November 2017, combined with their newfound collaboration with Shape Games, serves as undeniable proof of the synergy between these two industry leaders. This collaboration empowers them to deliver a more diverse and competitive product to the market, further solidifying their position in the industry. .
Simon Gregory, CEO of SunBet, said: “The customer experience has been at the forefront of SunBet which has been one of the driving factors of our recent growth. By partnering with Shape Games our goal is to enhance our customer’s gaming experience by delivering a native app for our Android and Apple users that is best in class, and will deliver a phenomenal, personalised user experience which will make our users love every moment at SunBet.”
Morten Tonnesen, CCO at Shape Games, said: “Collaboration with SunBet marks a significant milestone, as we join forces to deliver a highly personalized gaming experience to South African players. It’s not only our first client in Africa but also a significant win for us, as we bring another valued client of Kambi on board. We are proud that SunBet has entrusted us with the task of bringing best-in-class, native app experience for both Android and iOS users.”