(PRESS RELEASE) -- SharpLink Gaming Ltd., a pioneer of targeted conversion solutions for the U.S. sports betting and iGaming industries, unveiled its plans for launching C4 BetSense, a sports industry-focused content creation and recommendation engine powered by generative Artificial Intelligence (“AI”).
Utilizing advanced machine learning algorithms, generative AI is a type of technology that can produce various types of content, including text, imagery, audio and synthetic data in a matter of seconds. The C4 BetSense platform will leverage generative technologies to produce an endless array of tailored fan betting offers and recommendations.
“The sports industry is at an inflection point in the race to deliver fans individualized, specific betting offers that personally matter to them,” said Rob Phythian, SharpLink’s Chief Executive Officer. “Imagine a sports betting game preview written in 100 different ways for 100 different fans, with relevant programmatic advertising and calls-to-action woven throughout. We believe that only scratches the surface of the potential future value of C4 BetSense to the sports ecosystem.”
What would previously require substantial content resources and technical infrastructure will be available at a fraction of the cost through C4 BetSense, enabling enterprise companies – from sports media to leagues and betting operators – to efficiently engage and monetize their audiences.
“We’ve been playing catch-up to other industries like ecommerce and streaming, where users expect a personalized menu of products and offers,” said Phythian. “Generative AI makes it possible for us to make being a sports betting enthusiast easy – from knowing your favorite teams and players to personalized bet recommendations.”