Simplebet eyes March Madness tip following another strong season

19 March 2024
(PRESS RELEASE) -- Simplebet, the global technology leader in micro-betting, has seen another strong year of growth as the college basketball season draws to its climax, having made its in-game College basketball micro betting product available for nearly 2,000 games across its operator partners. These markets have been met with success, as evidenced by the more than 2.45M bets taken across all partners this season, an increase of nearly one million bets from the same timeframe last season.
The technology supplier will be launching its game tracker ahead of this season’s NCAA tournament. Available on Simplebet partners’ Betr and DraftKings web, fans can follow every shot in every game perfectly in sync with Simplebet’s micro-betting markets. The game tracker offers a best-in-class, in-play betting experience, providing fans with animated plays, visualizations and stats to help inform fans’ bets.
Simplebet has powered innovative market offerings for its operator partners over the course of the 2023-24 NCAA basketball season. This has included the ability to bet on the result of each possession – will the possession result in a 2pt FG, 3pt FG, a defensive rebound, free throw attempts, or a turnover. As fans attempt to predict the madness of the tournament, they also will be able to predict the outcome of each possession on the hardwood. Options such as “Will UConn’s next possession result in a 3-pointer” or “Will Arizona turn the ball over on its next possession” will be available across Simplebet partners.
"The launch of our game tracker for March Madness is a moment we’ve long been looking forward to," said Simplebet CEO Chris Bevilacqua. "The game tracker we have created truly is a best-in-class product and will prove to be a necessity for any operator to integrate. Bettors will have a true single-screen experience as the tournament goes on, having the ability to see the action of every game in real-time and place bets reflective of that. We are continuing to innovate new ways for bettors and fans to interact with sports, and we believe the launch of our new game tracker will drive incremental engagement."