(PRESS RELEASE) -- Soft2Bet has claimed two major honors at the EGR B2B Awards 2026, winning the Innovation in Mobile and Innovation in Casino Software categories and further strengthening its reputation as a leading provider of iGaming technology solutions.
The awards recognize Soft2Bet’s continued focus on developing practical technology that drives operator growth, spanning native mobile applications, platform migration, gamification and advanced back-office management tools.
The Innovation in Casino Software award acknowledges the strength of Soft2Bet’s casino platform, operational tools and its Motivational Engineering Gaming Application (MEGA). The platform combines casino, sportsbook, CRM, CMS, KYC, payments, risk management, promotional tools and player engagement features within a single ecosystem, helping operators streamline operations while reducing reliance on multiple third-party suppliers.
MEGA enhances both casino and sportsbook experiences through gamified missions, challenges, rewards, player progression and segmentation tools. These features have contributed to stronger retention rates, increased player lifetime value and improved commercial performance across partner networks. Recent figures show 190% year-on-year growth in Casino Games GGR, 173% year-on-year Sportsbook GGR growth, more than 200 million game rounds processed daily and 99.99% platform uptime.
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said:
“Recognition from EGR is a strong endorsement of the product development our teams are delivering across mobile, casino software and gamification. Operators want technology that helps them compete, retain players and improve performance without adding unnecessary complexity. These awards support that direction and give us added momentum as we bring MEGA and our platform to more partners.”
The Innovation in Mobile award highlights Soft2Bet’s native app capabilities and mobile-first approach. Its mobile architecture is designed to deliver fast loading times, reliable gameplay and intuitive navigation, while also incorporating features such as haptic feedback, adjustable text sizing and voice-enabled functionality.
Recent projects delivered for Betinia and Swiper demonstrate the company’s ability to create tailored mobile experiences for different markets and brands. Betinia reached the number one position in both Sweden and Denmark, while QuickCasino Sweden achieved a 30% increase in conversion rates following an App Store Product Page optimization test.
The double award win marks another significant achievement in Soft2Bet’s decade-long journey in the iGaming sector. The company continues to expand its B2B turnkey offering for operators seeking platform migration services, native mobile applications and support for launches in regulated markets.
With every deployment tailored to local player preferences, commercial objectives and regulatory requirements, Soft2Bet aims to help operators enter new markets efficiently while reducing operational complexity. At the center of this strategy is MEGA, the company’s API-based gamification solution, which delivers missions, rewards, segmentation and progression mechanics designed to increase engagement, retention and long-term revenue performance.