Sportech, a United Kingdom gaming and betting operator, has inked a five-year partnership agreement with 888 Holdings, which allows Sportech to market its pools betting business across 888's 4.9 million customer database.
Sportech plans to push its principal business, The New Football Pools, comprised of the Littlewoods Gaming and Vernons Football Pools brands. New pools is scheduled to go live this August.
Sportech purchased Vernons from Ladbrokes in November 2007 for £51 million, or $102 million. The London-listed company acquired Littlewoods in September 2000 for £162 million, or $324 million.