On Friday, Sportech Plc. struck a deal with Daily Telegraph, and now the football and e-gaming company has announced a similar distribution deal with The Daily Mail.
Under the partnership, The Daily Mail’s Web site will tout to its users two new products from The New Football Pools gaming suite -- Premier 10 and Footy 15. The agreement also includes advertising and marketing initiatives for online and print.
"This deal takes us another step closer to realizing our objective of reinvigorating the football pools business by positioning our games in front of a whole new potential customer base,” said Ian Penrose, chief executive of Sportech, in a prepared statement. “The response to the relaunch has been very positive and we look forward to the start of the Premier League season with confidence."