Sportingbet has teamed up with the Brisbane Broncos to exclusively sponsor the Australian league’s 2009 season.
While Bruno Cullen, Bronco’s chief executive, welcomed the sponsorship, he made it clear in a prepared statement that there is no revenue sharing agreement between the rugby team and the United Kingdom sports betting company.
“This is a straight sponsorship agreement between two businesses that is being driven by brand affiliation,” Mr. Cullen said. “This is purely about two strong sporting brands in Australia allying for a shared marketing purpose.”