Upscale British gaming operator Stanley Leisure has launched its newest online bookmaking site operating out of the U.K. The site, stanleybet.co.uk, joins the company's other online gambling operations, including stanleybet.com, a bookmaking site licensed in Malta, and Dominican-licensed online casinos stanleyacropolis.com, avaloncasinos.com and the upcoming crockfordscasinos.com.
Both bookmaking sites offer "tax-free" betting, although Stanley Leisure will absorb the British betting tax for the new U.K. site. An introductory offer on both sites promises to double punters' winnings with a bonus applied to the first £50 bet. Customers can bet on U.K, European and international football odds.
"With several other big players currently in the market," explained CEO Bob Wiper, "we are concentrating our expertise on providing the world's widest range of football betting options to meet the demand for a comprehensive service in this area. We also believe that this is where the lion's share of our business will come from with the increasing popularity of this sport."
He added, "We already have a reputation in the betting industry for offering terrific value odds and we plan to carry this into our sports betting sites."
To promote the stanleybet.co.uk site launch, the company is dropping millions on an advertising campaign including national press, outdoor advertising, magazine and online advertising and other promotion activities.