(PRESS RELEASE) -- Leading multi-channel messaging platform OtherLevels has launched its innovative in-play messaging module with Sun Bets, significantly improving the operator's engagement and scalability with bettors during live sporting events.
The U.K.-facing sportsbook will now be able to dynamically deliver personalized, contextually-relevant messages promoting their latest in-play odds across the long-tail of all live sports and matches.
OtherLevels' In-Play Messaging solution automatically sends out messages, triggered by a live event such as a goal or red card, to a target audience based on previous betting preferences.
As a result, the operator can now send in-play messages across a wide range of sporting events, providing bettors with personalized content that is set to increase engagement, conversion rates and revenues.
Bernadette McLoughlin, Executive Director Tabcorp U.K., said, "We're thrilled to have partnered with OtherLevels in a move which will help us enhance our in-play messaging capabilities with greater scalability.
"Integrating its automated real-time service means we now have the ability to reach the maximum number of bettors at any time with personalized offers across the long-tail of all sports and matches."
Brendan O'Kane, CEO of OtherLevels, added, "This is a significant partnership for OtherLevels, and we're delighted to be working alongside Sun Bets.
"For the first time, they will have a sophisticated, scalable platform that is capable of delivering personalized real-time offers across as many sports betting markets as possible while also creating operational efficiencies through eliminating existing manual processes.
"We're confident our in-play messaging service will lead to an increase in engagement from bettors and deliver improved revenues for Sun Bets."