MONTREAL, Quebec -- (PRESS RELEASE) --
Sun Bingo is pleased to announce an amazing promotion starting July 14, 2010 where they will be giving away a brand new Fiat 500 to a lucky Sun Bingo player ever day for a month.
To publicise this promotion, Sun Bingo will also be launching a joint TV and newspaper ad campaign, thereby increasing their brand awareness among players. Their ad will be run by The Sun newspaper, the best-selling mass-market tabloid in the UK with over 3 million copies circulated every day.
"Last year we gave away 100 cars, and players are still talking about the excitement of the promotion," said David Volovici, Head of Affiliates from Sun Bingo. "This is an incredible opportunity for affiliates to recruit new players this summer, and if last year is any indication, we are confident with the TV and newspaper campaigns, that the results of this promotion will be extremely positive."
Sun Bingo is a member of the Market-ace network, which uses a white-label version of the Income Access affiliate marketing software to run its popular affiliate programmes. Completely brandable and customisable, the Income Access software allows operators to extend their brand experience to affiliates. Offering in-depth tracking reports and advanced analytics, it integrates with any online gaming platform.
"When it comes to lucrative and exciting player promotions, Market-ace is a definite leader," said Income Access CEO, Nicky Senyard. "They are committed to providing incredible earning opportunities for affiliates, and a platform that is geared toward player acquisition and retention."
Market-ace offers affiliates a lifetime revenue share for all the Pay to Play players (P2P) that are referred, with a choice of two commission structures: 35% revenue share or a tiered CPA deal.