Svenska Spel, Sweden's state-owned gambling operator, has initiated court proceedings in Sweden against British company Ladbrokes for alleged trademark infringement.
Earlier this month Ladbrokes launched a television advertising campaign in Sweden using the catchphrase "Svenska Spel, Engelska Odds," which translates as Swedish Games, English Odds."
Svenska Spel objects to Ladbrokes' use of its name in the commercial, but Ladbrokes argues that a phrase as common as "svenska spel" cannot be owned.