Antigua-based cyber casino Omni Casino has launched a real-world advertising campaign in Las Vegas, by pasting its logo on a fleet of brightly painted passenger buses. They'll sport the slogan, "Omni Casino - Online For Real: Win a Jackpot from Home" while traversing some of the city's most popular bus routes.
In addition, 100,000 free Omni Casino CD-ROMs will be handed out over the next four weeks to riders. Omni signed an 18-month contract for the advertising campaign.
"Las Vegas is a place you go to gamble," explained Alex Roberts, Omni's public relations officer. "Omni Casino brings the excitement of Las Vegas to you. You really can win a jackpot from home."
The Omni bus fleet will be seen by an estimated 35 million Las Vegas visitors over the next year.